The Future of E-commerce in India-Key Trends to Watch
India’s digital economy is growing at an unprecedented rate, and with it, the e-commerce landscape is transforming. The future of e-commerce in India promises innovation, accessibility, and growth as more people gain access to the internet. Here’s a look at the key trends shaping the industry. Growing Penetration of Mobile Commerce Mobile commerce, or m-commerce, is central to the future of e-commerce in India. With more affordable smartphones, many new customers are entering the digital marketplace, primarily through mobile devices. According to a recent report, m-commerce accounts for a significant portion of online shopping, particularly in rural and semi-urban areas where access to computers may be limited. This mobile-first approach allows e-commerce brands to reach previously untapped markets across the nation. Personalization and Artificial Intelligence The use of AI in e-commerce is a game-changer. With tools like chatbots, predictive analytics, […]
