Indian cinema

Costume design in Indian cinema often dances between fantasy and realism. But in Thug Life, Amritha Ram collaborates with cinematic icons Kamal Haasan and Mani Ratnam to craft a fashion-forward yet character-driven wardrobe that breaks norms. In an exclusive with ETimes, Amritha reveals how meticulous planning, storytelling, and visual language drove her designs. Tip 1: Collaboration Is the Key to Vision When asked what excited her most about working on Thug Life, Amritha simply said, “Two names: Kamal Haasan and Mani Ratnam.” The sheer reputation of these legends shaped her approach. Mani Ratnam was clear about the film’s visual tone—stripping away Bollywood glamor for something minimalistic yet powerful. “Mani sir guided me all the way. He knew exactly what he wanted,” she shared. Working with Kamal, who understands fabric, dyeing, and even costume history, was a learning curve. His feedback […]