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A city renowned for its opulence and record-breaking achievements, Dubai has once again made headlines — this time by setting a world record for unveiling the most expensive mocktail in the world, priced at an astounding AED 12,099.
The iconic launch took place at Jimmydixs Restaurant and Lounge, nestled within the elegant Barcelo Hotel, Al Jaddaf. The visionary behind this grand concept is Sucheta Sharma, Founder of the Boho Cafe Group UAE, who along with her sister Urvashi, set out to redefine what it means to enjoy a non-alcoholic beverage.
Their goal was simple yet ambitious: to craft a drink that fuses artistic presentation, the finest ingredients, and a memory that guests could take home — literally. This dream was brought to life by Fredrick, the Bar Manager at Jimmydixs, who blended tradition with innovation to deliver a one-of-a-kind creation. The mocktail features an exquisite mix of:
Fresh cranberry
Pomegranate juice
Sea salt
Sparkling water
Mint leaves
24 Karat edible gold dust
Edible 24 Karat packaged gold water (EU certified)
Topped with 23.99 Karat edible gold foil and dust (EU certified)
Served in pure silver glass
The mocktail, infused with EU-certified 24 Karat edible gold flakes and gold dust, is served in a handcrafted pure silver glass, which is gifted to the guest as a takeaway collectible. “We didn’t just want to serve a drink; we wanted to give our guests a moment of luxury they could own,” said Sucheta Sharma. “This mocktail is a reflection of emotion, prestige, and craftsmanship. And there’s no better place than Dubai to unveil such excellence,” she says.
A night of luxury and legacy
The launch event, attended by socialites, influencers, and media personnel, was an evening filled with sparkle, sophistication, and surprise. Guests were welcomed into a world of elegance where gold-themed décor, soothing music, and personalised service created a five-star ambiance.
One of the highlights of the evening was a lucky draw, where the winner was honoured with a special felicitation by Ankur Agarwal, Chairman of BNW Developments, who attended the event as the Guest of Honour. His presence underscored the significance of the moment and added an extra layer of prestige to the launch.
The lucky draw winner was served the world’s most expensive mocktail, along with two starters wrapped in 24 Karat edible gold flakes and gold dust, along with the pure silver glass as a gift.
“Every drop tells a story,” said Fredrick. “This isn’t just about flavour. It’s about making history, about aligning with Dubai’s values of setting world records and delivering unforgettable experiences.”
Dubai’s newest jewel in its crown of records
Dubai is no stranger to luxury and world records. From the tallest building to the largest shopping mall, the city continues to astonish and inspire. The World’s costliest mocktail now adds another prestigious chapter to this legacy — a golden achievement in both culinary innovation and fine dining theatrics.
With this spectacular launch, Jimmydixs Restaurant and Lounge has secured its place among the city’s elite culinary destinations, drawing both locals and tourists eager to witness and taste history.
Disclaimer – The above content is non-editorial, and TIL hereby disclaims any and all warranties, expressed or implied, relating to it, and does not guarantee, vouch for or necessarily endorse any of the content.
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