Digital skills drive careers, yet 73% falter on email etiquette and fewer than 3% can code: Here’s how you can stand out and excel

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Digital skills drive careers, yet 73% falter on email etiquette and fewer than 3% can code: Here’s how you can stand out and excel

We are dwelling in a hyperconnected world today. Technology is not merely moulding the face of industries but is penetrating every aspect of human existence. It is redrawing the very blueprint of what it means to be employable. From business communication and data analysis to collaborative tools and artificial intelligence, digital fluency now sits at the heart of almost every profession. The days when technical skills were the exclusive domain of IT specialists are stories of the past. Today, these skills form the bedrock of cross-disciplinary success. As automation and digitisation accelerate, individuals lacking foundational digital competencies may find themselves left out in the cold in the professional abode.
Yet, the reality on the ground unearths disturbing facts. According to recent research by FLAME University, nearly 73% of undergraduate students in India grapple with basic email etiquette, and fewer than 3% are equipped with even rudimentary coding abilities. These aren’t just numbers painted on the wall—such gaps massively impede upward mobility. As the job market swells and becomes an increasingly competitive ground, digital literacy may well become the Achilles’ heel of an otherwise capable generation.

Misplaced confidence, measurable consequences

FLAME University’s research underpins a major disconnect between what students perceive and their actual digital literacy. While many undergraduates report high confidence in their potential to conduct online research or communicate digitally, objective assessments reveal substantial gaps, especially in utilising productivity tools like Excel or PowerPoint. Approximately 70% of students overestimate their abilities, leading to inefficiencies in academic and professional environments. This overconfidence, untempered by real-world skills, creates a false sense of readiness that employers often detect quickly.

Significance of digital skills in today’s job market

The significance of digital skills in today’s world cannot be overstated. It is no longer a competitive advantage to candidates but has translated into fundamental requirements. From managing professional communication channels to leveraging data and AI-driven tools. Today’s workforce must be well-equipped to operate confidently in digital environments. Employers increasingly value individuals who can adapt to technological changes, collaborate virtually, and solve problems utilising digital resources. As automation and remote work reshape industries, digital skills are merely helpful- they are essential for securing opportunities, driving innovation, and sustaining long-term career growth. Sorabh Bajaj, Director of Centre for Digital Learning, FLAME University mentioned that “Digital literacy for undergraduates goes beyond mastering tools—it cultivates adaptability, critical thinking, and effective collaboration in a rapidly evolving digital landscape.”

How to stand out and excel

The job market is evolving at an unprecedented pace, digital competence increasingly defines professional prowess. Students who move beyond basic skills position themselves as frontrunners. Mastery of tools like spreadsheets, data visualization platforms, and collaborative software is essential to climb the ladder of success. Yet, what truly demarcates high performers is not just technical proficiency but digital judgment: Knowing how to assess credible information, communicate effectively, and adapt to new technologies swiftly.
To gain an edge in the competitive job market, students should focus on:

  • Bridging the skills gap: No wonder, in a world driven by artificial intelligence, the technology is witnessing a massive change. It is pivotal for candidates to stay updated with the latest developments to carve a niche for themselves. You must regularly assess your digital capabilities and actively seek opportunities to close gaps- especially in areas like productivity software, data analysis, and online research.

  • Gaining fluency in digital tools: Invest time in platforms such as Google Workspace, Canva, Tableau, or Figma. For a deeper impact, explore no-code app builders like Mendix or Appian.
  • Harnessing generative AI: Artificial Intelligence has spread its wings; it is high time for job seekers to aptly track its way and know how it operates. Get in touch with tools like ChatGPT, Gemini, or Claude to streamline your work and integrate innovation in academic or project-based tasks.
  • Practising digital etiquette: Your digital personality is first perceived by the recruiters and the online world. Make sure it rightly resonates with your demeanour and is not deceptive. Cultivate digital etiquettes to enhance your communication skills and leave a lasting impression on employers.
  • Prioritising credibility over convenience: The digital world is well-known for its overwhelming quantity of data sources. Not all information is true. To carve an edge in the digital world, you need to develop a knack of distinguishing between reliable data sources and misinformation- a key market of digital maturity.
  • Collaborating in virtual environments: Develop skills for working in remote teams, using shared documents and video platforms efficiently and professionally.

Employers today value more than tool use—they look for adaptable, critical thinkers who can work fluidly across digital contexts. In this evolving environment, digital literacy is no longer a supporting skill—it’s the main stage.



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