DJ in the Sky: How a Viral Paragliding Performance Put Bir on the Map
A young DJ recently strapped on not just a harness but also a sound system, delivering a live set while paragliding at 10,000 feet over Bir, Himachal Pradesh. The video spread like wildfire across Instagram, YouTube, and X, garnering millions of views. It was more than a stunt — it was a perfect blend of adventure, creativity, and digital shareability. Why it clicked Novelty factor: Music + extreme sports = instant attention. Visual spectacle: The Himalayas in the background amplified the drama. Social-first content: The clip was optimized for vertical viewing, helping it trend on Reels and Shorts. Cultural meaning The performance wasn’t just a viral gimmick. It symbolized the fusion of youth culture — music festivals, influencer-driven experiences, and India’s booming adventure travel scene. Bir, already known as the paragliding capital of India, is now a global talking point. […]