India becomes Tide’s largest market by customers, surpassing UK
[ad_1] BENGALURU: India has overtaken the UK to become the largest market by customer count for small and medium enterprises-focused (SME) fintech platform Tide, according to global CEO Oliver Prill. “India is close to 7 lakh, the same as in the UK, and is now growing over that,” Prill said during an interview with TOI, adding that the company has seen steady growth since entering the Indian market in 2022.“So the UK is a small market… India is actually bigger in terms of that,” he added. Tide, which started out in the UK in 2017, now commands a 12% market share in its home country, up from 4–5% in its early years.India's overtaking of the UK in customer count is particularly significant for the London-based neobank given the size and scope of the SME sector here. India has 63.4 million […]