Lego opens $1 billion factory in Vietnam to boost Asia expansion
[ad_1] Lego opened a $1 billion factory in Vietnam, marking a major step in the Danish toymaker’s bid to strengthen its presence across Asia. The new plant is located in the southern province of Binh Duong, is the company’s second facility in Asia and its sixth globally. The factory is designed to cater exclusively to the growing demand in Asian markets, with products destined for customers in countries such as Australia, Japan, South Korea, India, and Vietnam itself. It will not export to the United States, where a steep 46 per cent tariff on Vietnamese goods has discouraged many international firms from shipping there.The company plans to employ more than 4,000 people at the site.Lego’s CEO, Niels Christiansen, said the move was driven by both strategic and practical factors.He said that it was important “to have proximity to some of […]