E-Commerce in India: Emerging Trends Shaping the Digital Market
The rapid evolution of India’s e-commerce landscape is ushering in transformative trends, driven by advancements in technology and changing consumer preferences. As digital penetration increases and platforms become more accessible, understanding the trends shaping e-commerce in India can provide insights for businesses and consumers alike. 1. Rise of Mobile Commerce (M-commerce) Mobile devices are the primary driver of online shopping in India. With affordable smartphones and data, consumers from urban to rural areas are embracing mobile commerce. This shift makes it essential for e-commerce platforms to focus on mobile-optimized websites and apps, catering to India’s mobile-first market. 2. Growth in Digital Payments Digital payment systems, such as UPI, Google Pay, and Paytm, have revolutionized how Indians shop online. With more consumers shifting away from cash-on-delivery to digital transactions, e-commerce sites are able to provide a seamless, fast, and secure payment […]