Indonesian coffee chain may brew price war
[ad_1] MUMBAI: Global coffee giants Starbucks and Tim Hortons have a new competitor in India - Asian rival Kopi Kenangan. The Indonesian brand, valued at over $1 billion, plans to capitalise on the growing cafe culture in the country with pricing lower than its competitors and a menu localised to cater to the Indian palate. "For any retail brand, it would be such a waste if you miss the train in India," Edward Tirtanata, co-founder and group CEO at Kenangan Brands, told TOI. The company is backed by Peak XV Partners and Meta co-founder Eduardo Saverin's B Capital. A huge population, expanding economy, and significant purchasing power in metros like Delhi, Mumbai, and Bengaluru provide enough room for new entrants to have a play in the market despite a growing mix of global and local coffee chains in the country, […]