Will high gold prices dampen Akshay Tritiya? What are jewellers doing to boost sales
[ad_1] Jewellers are expecting consumer demand to be driven by light weighing ornaments on this Akshaya Tritiya, as gold prices are soaring to the historic highs of Rs 1 lakh.Akshay Tritiya, set to be celebrated on April 30, is considered an auspicious day to buy gold, hence often bringing a surge in the yellow metal’s purchases across India. However, with current rates testing consumer patience, the industry is adapting to the mood with smaller, more affordable designs and a wider range of products."As we approach the auspicious occasion of Akshaya Tritiya, the gold market is buzzing with anticipation," said Rajesh Rokde, chairman of the All India Gem and Jewellery Domestic Council (GJC). "Akshaya Tritiya holds immense cultural significance in India, traditionally marking a surge in gold purchases."Despite the skyrocketing prices, this year could still provide a healthy demand driven by […]