Why Rich Dad Poor Dad’s author Robert Kiyosaki says ‘Market crashes mean real assets go on sale’

As markets wobble and mass layoffs ripple across industries, Rich Dad Poor Dad author Robert Kiyosaki has issued a stark warning: the world may be on the brink of a financial collapse bigger than the 2008 crisis.
Kiyosaki, known for his bold predictions and unorthodox financial philosophy, believes the fear of unemployment is spreading like a virus—infecting the economy just as much as emotions.And he claims this fear may be the precursor to a “New Great Depression.”
“I hope I’m wrong,” Kiyosaki said in a recent statement. “But if I’m right, I want people to be prepared, not panicked.”
The crash he saw coming?
In his 2004 book Rich Dad’s Prophecy, Kiyosaki predicted a catastrophic market event triggered by an unstable retirement system and a ballooning global economy. That warning seemed prophetic when the 2008 Global Financial Crisis devastated markets. Now, he says, the next crash may already be underway—and it could dwarf the last one.

“This recession may turn into a full-blown depression,” Kiyosaki warns. “But for those who are ready, it could be the opportunity of a lifetime.”
Buffett’s $325 billion cash pile raises eyebrows
Adding fuel to Kiyosaki’s fire is the recent news that Warren Buffett has sold billions in stocks and now holds $325 billion in cash—his largest war chest ever. While Buffett hasn’t revealed his plans, Kiyosaki sees it as a clear signal.
“What do you think Buffett is prepared for?” he asked pointedly.
Kiyosaki sees the cash stockpile as Buffett’s way of staying agile for the potential bargains that follow market crashes—a strategy Kiyosaki himself embraces.
“Real assets go on sale”
Far from advocating fear, Kiyosaki is calling for financial agility. He emphasizes the importance of acquiring real assets—such as gold, silver, oil, real estate, and even Bitcoin.
“If Bitcoin were to crash back to $300 a coin… would you cry or celebrate?” he posed, challenging readers to view downturns as buying opportunities.
Wisdom from the wise
To emphasize the importance of preparation, Kiyosaki quoted historic leaders:
“Luck happens when preparation meets opportunity.” — Oprah Winfrey
“Give me six hours to chop down a tree… I’ll spend the first four sharpening my axe.” — Abraham Lincoln
“By failing to prepare, you are preparing to fail.” — Benjamin Franklin
“The will to win is important, but the will to prepare is vital.” — George Paterno
What now?
Kiyosaki’s advice remains consistent: don’t panic—prepare. Whether through financial education, holding cash, or buying hard assets, he says the coming storm is survivable, and even profitable, for those who stay sharp.
“Crashes aren’t disasters for the prepared. They’re discounts,” he wrote.
The bottom line
With volatile markets, rising unemployment, and billionaire investors sitting on mountains of cash, the signs are hard to ignore. Whether Kiyosaki’s prediction plays out or not, one message rings clear: “Preparation beats panic. Every time.”