IKEA to roll out 10,000 sq ft compact stores for smaller cities across India in major retail strategy shift
[ad_1] Furniture giant IKEA is planning to roll out smaller, compact-format stores, marking a “huge shift” in its strategy, to be more accessible for Indian customers. The company, currently in its second phase of growth in India, will be expanding across smaller cities in the country through a network of small-format stores developed according to the need to the specific locations and areas. These stores could be as small as 10,000 square feet, a stark contrast to its typical large-scale outlets, making them ideal for neighbourhood shopping malls and high street locations, IKEA India country expansion manager Pooja Grover told PTI.“We are trying to integrate various aspects and offer different kinds of experiences across different formats... From a size point of view, this is a huge benefit for us in India as well, where we will be more accessible to […]
